Last Wednesday 16th April Veuve Clicquot’s projects have been presented.

Francesco Morace from Future Concept Lab, the Master in Design’s Director Dante Donegani, Italian Vice President from Veuve Clicquot were present there with other important members of the Company.

Today is taking place an important Mid Review with the agency Future Concept Lab.
The students are explaining the direction their projects will be following from now on. Discussion will focus, for instance, on research related issues, preliminary concepts and proposals for further ideas development.

The students are receiving Future Concept Lab’s feedback to start the development of their final product. They must keep in due account the most up-to-date trends and the envisaged future visions, to come up with the best results for the presentation day on April 11th.

On March 10th the Master in Design launched its second 2008 seminar, in collaboration with Veuve Cliquot and Future Concept Lab. During four weeks the students, led by Matteo Ragni, Pascal Tarabay and Guido Venturini will explore and reinterpret the universe of the world renown champagne.

In accordance with each project leader’s brief, students are asked to develop ideas for products inspired by the Yellow Label - Veuve Clicquot bottle. This seminar will address themes such as convivial behaviours, social rituals and the meaning of tasting and sharing a flute of Veuve Cliquot champage.

The resulting projects are presented at Domus Academy on April 11th.